Caution!
Visiting this web site requires a newer version of Netscape Communicator.

Visit Microsoft's Web site to obtain the newest version of Internet Explorer, or visit Netscape's Web site to obtain the newest version of Netscape Communicator.

Visiting this web site without first upgrading your browser may result in unreliable behavior.



	Company

		Home
		Hours
		Request a Quote
		Contact Us
		Links
	Web Site Designs

		Sites We've Designed
	Our Location

		Barnard St. Station
	Ordered Items

		Personal Stationery
		Holiday Cards
	Printing & Graphics

		Graphic Design Tips
		Brochure & Ad Tips
		Printing Processes
		Ordered Items
		Glossary
		Lower Printing Costs
	Paper & Ink

		Paper Varieties
		Paper Comparisons
		Ink
	Weddings

		Wedding Specialists
		Wedding Planner
		Wedding Albums
	Baby Announcements

		Baby Announcements
	Graduation

		Graduation Check List
		Graduation Etiquette
		Graduation Stationery
	Menus

		Thai Express Cafe Menu
		Thai Cafe Menu
		Danny's Pizza Menu
	Gardening

		Plastic Mulch
		Perennial Exchange Day
		Local Garden Clubs
		Gardeners Offering Exchanges
	References

		Wind Chill Chart
		Protect Your Pet
		Who Needs Orthodontics
	Help Wanted

		Resume Tips
	Help Wanted
Gallery

	Pictures

	Sitemap

Haviland Printing & Graphics

haviland@bigplanet.com

This page uses JavaScript, so you need to get a browser such as Netscape Communicator™ 4.0 or later or Microsoft® Internet Explorer™ 4.0 or later that supports JavaScript. If you have JavaScript disabled in your browser, you will need to turn it on in order to use this Web Site.

: Brochure & Ad Tips

1. Decide to whom you want to appeal. Who would benefit from your product or service? Who is your likely customer.

2. Decide what you want to say to this potential client or customer. Write out a message, giving the features of your product or service. Then spell out the benefits of those features. Often, in your final message, you might only express the benefits, and omit the features, unless you need to list them for completeness of description (available in black or burgandy) or to substantiate why you can claim a benefit (4-wheel brakes add to your safety).

3. Write a headline which summarizes the benefits, and subheads as needed. Decide what is needed to illustrate or draw attention to your message: a photo, diagram, artwork, clip art, or graphic.

4. Figure how large your printed piece needs to be to fit your message without crowding. If all of your message must print too close to the edge, your reader will think there is so much there they may decide to put off reading it. Better to print on a larger sheet with a lot of unprinted space (called white space) than to crowd your message on a smaller sheet.

5. Finally, decide how you want to use the finished piece and how it might look. If you need thousands of printed pieces, perhaps economy will dictate a smaller size, and you may need to delete some material. If you don�t have much to say and you are mailing your material, perhaps a postcard would be best. Maximum size for the postcard rate is 4-1/2 x 6 in. However, 4-1/4 x 5-1/2 is the more economical size for printing.

� Copyright 2001, Haviland Printing & Graphics. All rights reserved