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There are 3 basic formulas: oil-based, rubber-based, and acrillic. Oil-based ink dries faster, so is better for coated stock, and has more intense colors and prints crisper halftones (photos). But since oil-based ink dries faster, it can’t readily be left on the press overnight. So more press cleanups are required. This creates a tendency for discount printing to be done with rubber-based ink. Haviland Printing & Graphics uses oil-based ink for better quality and more intense colors.
Fade Resistance Printing inks in general do not have a lot of fade resistance. Red has a tendency to fade quicker than other colors. Summer in the sun will fade printing ink a lot, but it will work for boat licenses, golf cart licenses, and political and other posters, which stay out for only a short time. If longer life is required, the more-expensive silk screening should be used. For weather-resistant labels, a protective coating will extend the life for 1-1/2, 2, or more years.
Two-color printing refers to 2 colors of ink, which could be on white or colored paper. Black is a color, so printing black and another color of ink is 2-color printing.
Three-color printing will normally be much more expensive, if colors are in close register.
Four-color printing usually refers to process color. The four colors are black, yellow, magenta, and cyan (a greenish blue). Process colors are printed as tiny dots, and by overlapping them properly the eye is fooled into seeing orange, or purple, or flesh tones, etc. The full-color pictures you see in magazines are printed process color. Process color can not duplicate every color exactly, so if your brochure demands unusual colors, it may have to be printed in 5 or 6 (or more) colors. For example, gold and silver can not be achieved with process color.
PMS stands for Pantone Matching System, a system which allows you to specify more than 1000 colors using a PMS No.
Earlier color-numbering systems seem to have disappeared, leaving Pantone as the preferred matching system. The more than 1000 colors are achieved by mixing specific amounts of process yellow, magenta, cyan, or black, or the basic pantone colors: purple, violet, 072 blue, reflex blue, process blue, green, black, yellow, 012 yellow, 021 orange, warm red, 032 red, rubine red, and rhodamine red.
While more than 1000 colors can be mixed, most printers offer premixed colors which are standard for them. Haviland Printing & Graphics offers, as standard, the basic process and Pantone colors, plus PMS 178,185, and 485 red; 208 and 221 burgandy; 266, 286, 288, 300, and 311 blue; 314, 327, and 328 teal; 469 and 470 brown; 122 golden yellow; 144 orange; 430 gray; 214 and 674 rose; 2726 periwinkle; and 342, 347, 354, and 355 green.
We also stock some fluorescent inks like 806 pink, and metallic inks in 872 and 874 gold, 877 silver, 8183 blue and 8143 purple.
If you print in quantity we will stock your special PMS colors at no extra charge.
Soy-based inks are preferred by some environmentalists thinking that soy is more environmentally friendly than petroleum. Soy inks dry more slowly and yield less quality, but if you are concerned, ask us and we will print your material using soy inks if we can.
Printing in any color of ink other than black requires a press clean-up and adds cost to your printing. Currently we charge $26 for a press clean-up for regular colors, and $44 for light colors such as yellow, orange, pink, or gray. For that single charge we will print whatever you want printed at that time: letterheads, envelopes, etc. Sometimes we can offer you an “our-choice” color at no added charge if you are not in a hurry.
If the color is a PMS color we don’t stock, there is also an ink mixing charge.
